The woody ornamental industry today is a highly fragmented, highly volatile market in which most products are bought and sold as commodities, and pricing is based on fluctuations in supply and demand. The imperfect flow of information however makes it very difficult to assess the current market value of green goods. Furthermore large variations in quality, and the existence of multiple standards of specification make it difficult to assess the worth of products sight unseen. How can landscape architects make informed decisions on plant availability and pricing given these very challenging conditions? This course will discuss the market dynamics of the woody ornamental industry and teach attendees how to make use of readily available indicators and resources in order to make well-informed decisions.

Florida ASLA Conference Materials

University of Pennsylvania Trend Study for Central Florida Region